As the UN’s 2030 Climate Change deadline nears, countries continue to struggle in cutting down gas emissions by at least half to achieve net zero effect by 2050. Today, about 70 percent of goods shipped are by way of cargo trucks, prompting manufacturers to continue looking for alternatives to offer as solutions in protecting the environment. After all, any other means of transporting goods is either costly, or has limits, making them less effective for fast and efficient deliveries.
Currently, there are around 15.5 million commercial trucks plying the US roads alone, two million of which include heavy duty towing trucks and tractor trailers. All of them have massive environmental impact in terms of CO2 greenhouse gas (GHG) emissions.
How Truck Technology Improved in Past Decades
Not many are aware that in the past decades, strict federal emissions standards and technological innovations in truck designs and truck engines, had already brought down huge amounts of emissions. Even the behavioral logistics of those in the trucking industry have also changed.
According to the Environmental Defense Fund, emissions today are way much lower than the emissions 20 years ago. It said that it would take about 70 of the modern trucks to generate the same amount of emissions produced by a single truck built in 2002. In between those periods, technological improvements in reducing truck-produced pollutants were mainly focused on creating sophisticated driver controls, cleaner exhausts and clean engines. Truck manufacturers had of course complained because they equated to additional costs that ate away profits.
Yet as ecommerce becomes mainstream and the demand for trucking services has increased, cleaner emissions are not enough to bring down the levels of pollution by half in 2030; nor to eventually achieve zero net effect by the year 2050.
Truck Tech Innovators Focus on Fuel Economy Instead of Emissions Reduction
Truck tech innovators shifted their focus on a simple solution to help the trucking industry reduce gas emissions: improved fuel economy.
Improvements to cut down fuel usage presented direct cost savings, whilst reducing GHG and CO2 emissions. Players in the trucking industry welcomed the recommendation since reduced costs simply means less overhead expenses that reduce their gross profits.
Innovations to improve fuel usage include approaches as simple as tweaking a truck’s aerodynamics. Early truck mods to improve fuel economy were as straightforward as adjustments in tire technology. Another is the installation of skirts to the underside of a trailer as means to reduce wind resistance.
Other examples of after-sales, truck modifications that improve fuel efficiency:
Cold Air Intake System – This truck mod works on the principle that improving the quality of air entering the truck engine will improve engine performance by sending in more oxygen. The latter equates to stronger power that can improve engine performance without compromising mileage as it can save fuel on a per gallon basis.
Performance Tuner – Adding this mod allows customization of the truck’s electronic control unit (ECU) to deal with fuel mixture and in handling ignition timing. Although it necessitates the need to establish a fuel mixture balance, using the right formula has been proven effective in achieving major reductions in fuel consumption.
Most consumers are now making conscious efforts to use only green products; no longer doubting climate scientists and their predictions about global warming. Actually consumer behavior in different markets have changed as many now seek to improve their lifestyle through sustainable and environment-friendly consumption. However, the increased demand has also given rise to misuse of green branding if only to push their products in front of consumers,
Affiliate marketers therefore should carefully select the products they support by having a good working knowledge about environmental issues and the factors that tend to worsen the effects of climate change, That way, they will be marketing products that can genuinely help reduce the elements that have been gradually destroying the planet.
People in general care about the environment and they will definitely choose eco-friendly products if provided with sufficient and authentic information. While leading brands of consumer products are also manufacturing eco-friendly versions, affordability is another factor that most consumers consider when making green purchases.
Affiliate marketers therefore can be of service by letting the buying public know that the choices of green products are not limited to those that they see in advertisements Some actually rely on affiliate marketing networks in order to reduce the costs of promoting and marketing their products. Doing so also enables manufacturers and retailers to offer quality merchandised at affordable prices.
Examples of Green Businesses with Affiliate Marketing Programs
Alternative Apparel is focused creating loungewear and pajamas and loungewear are made eco-friendly materials like 100% certified organic cotton, recycled cotton and hemp.
Girlfriend Collective is one of the first garment manufacturers that utilize recycled plastic water bottles to make apparels for active wear. Today, the company is also into using recycled fishing nets and waste fibers used by the cotton industry.
Everlane is a brand of apparel made from environment-friendly materials. Yet what makes this brand different is that it maintains transparency with how and where they source their materials, showing actual costs and profit margins to help customers better understand why their products are different from the traditional brands carried by most retailers. The company also takes pride that they have passed audits that ascertain workers are being paid fair wages while working reasonable number of hours in employee-friendly conditions.
Coyuchi is a garment manufacturer specializing in pajamas made from 100% certified organic cotton, whilst making sure their pajamas are toxin. The company works with different organizations like Fair Trade to ensure their workers receive decent wages, and with 1% for the Planet, and Fibershed.
Allbirds are manufacturers of eco-friendly shoes using sustainable wool that meet the highest standards of environmental and social performance. Allbirds partners with Soles4Souls in helping underserved communities across the globe provide the less fortunate with slightly used Allbirds shoes.
Internet marketing experts encourage affiliate marketers to support green products, as even investors are looking for companies that adhere to the newest investing standard called Environment, Social and Governance (ESG). Jeff Lerner, a prominent digital marketer gives advice for marketers to stay attuned with the changes happening in their industries to make sure their marketing efforts will be productive. You can find out more about Lerner through this review article published by Santa Clarita Valley Signal.
California has been working hard to carry on with commitments to protect natural resources by keeping pollutants from landfills through recycling and reusing. While creating modern sustainable waste management strategies, the government of California has also been establishing partnerships in order to encourage the advancement of environmental management throughout its communities. San Jose is one such community that remains active in pursuing the state’s ambitious zero-waste goal.
During the past few years, the local government of San Jose, California has been fighting tooth and nail in controlling blight, graffiti, illegal dumping, and litter in their area. In 2017, the local government released an app called “My San Jose,” which citizens of San Jose can use to report illegal dumping sites. Although the app tripled citizens’ requests for clean up, it reached a point where the staff and resources were not enough to keep up with the mounting requests.
San Jose City’s “Beautify SJ” Program
San Jose’s “Beautify SJ” program brought into light the difficulties experienced by the city in taking care of the high demand for clean up. In 2019, the local government was finally able to increase staffing for the cleanup crew, whilst calling the group the “Rapid Response” team. In addition, the program also added a new compactor truck and accomplished far more proactive sweeps. According to local officials, they have managed to perform 2,100 sweeps and cleared out 8 tons of trash during the same year.
Furthermore, San Jose also approved the contract renewal with California Waste Solutions (CWS), the city’s biggest recycling hauler as the company serves as many as 166,000 households. Initially, the waste solutions company started offering free pickup services for large objects such as mattresses, ovens, and sofas in 2017 which citizens can avail by simply making a request. According to CWS, they processed approximately 2,500 pickup requests, with each haul consisting a minimum 30 items every month.
Chief Operating Officer Johnny Duong stated that the Beautify SJ program is a great way to halt illegal dumping in San Jose, relieving the streets of an average 75,000 pieces of trash each month. COO Duong also mentioned that they have been sending out mailers to inform and encourage San Jose residents to participate in the program by scheduling their pickup requests online.
San Jose, California’s Free Junk Vehicle Towing Service
Junk and abandoned vehicles is also a major problem in San Jose, with the city being reported as having the most number of vehicles left abandoned in public roads and parking lots.
The city’s Department of Transportation reports that San Jose’s parking enforcement team receives up to 60,000 abandoned vehicle reports per year, Removal of abandoned vehicles are made in accordance with California’s laws as prescribed by the California Vehicle Code. If after citation and the lapse of the grace period, owner of the vehicle still did remove the vehicle, then parking code enforcers will arrange for towing san jose abandoned vehicles with a company accredited by the San Jose Police Department.
In order to prevent the number of abandoned vehicles from growing, the San Jose’s parking enforcement agency is offering locals free towing and disposal of their inoperable and unwanted registered vehicles. However, they must first meet the following criteria in order to avail their service:
1. Present proof that the individual requesting is the registered owner of the vehicle to be towed;
2. The vehicle to be towed is located in the vehicle owner’s property and not on the streets;
3. The vehicle is free of any loans or liens;
4. The owner of the vehicle or an authorized representative should be present while the vehicle is being towed and;
5. The Certificate of Title or the vehicle’s pink slip should be presented by the owner to the tow service.