Most consumers are now making conscious efforts to use only green products; no longer doubting climate scientists and their predictions about global warming. Actually consumer behavior in different markets have changed as many now seek to improve their lifestyle through sustainable and environment-friendly consumption. However, the increased demand has also given rise to misuse of green branding if only to push their products in front of consumers,
Affiliate marketers therefore should carefully select the products they support by having a good working knowledge about environmental issues and the factors that tend to worsen the effects of climate change, That way, they will be marketing products that can genuinely help reduce the elements that have been gradually destroying the planet.
People in general care about the environment and they will definitely choose eco-friendly products if provided with sufficient and authentic information. While leading brands of consumer products are also manufacturing eco-friendly versions, affordability is another factor that most consumers consider when making green purchases.
Affiliate marketers therefore can be of service by letting the buying public know that the choices of green products are not limited to those that they see in advertisements Some actually rely on affiliate marketing networks in order to reduce the costs of promoting and marketing their products. Doing so also enables manufacturers and retailers to offer quality merchandised at affordable prices.
Examples of Green Businesses with Affiliate Marketing Programs
Alternative Apparel is focused creating loungewear and pajamas and loungewear are made eco-friendly materials like 100% certified organic cotton, recycled cotton and hemp.
Girlfriend Collective is one of the first garment manufacturers that utilize recycled plastic water bottles to make apparels for active wear. Today, the company is also into using recycled fishing nets and waste fibers used by the cotton industry.
Everlane is a brand of apparel made from environment-friendly materials. Yet what makes this brand different is that it maintains transparency with how and where they source their materials, showing actual costs and profit margins to help customers better understand why their products are different from the traditional brands carried by most retailers. The company also takes pride that they have passed audits that ascertain workers are being paid fair wages while working reasonable number of hours in employee-friendly conditions.
Coyuchi is a garment manufacturer specializing in pajamas made from 100% certified organic cotton, whilst making sure their pajamas are toxin. The company works with different organizations like Fair Trade to ensure their workers receive decent wages, and with 1% for the Planet, and Fibershed.
Allbirds are manufacturers of eco-friendly shoes using sustainable wool that meet the highest standards of environmental and social performance. Allbirds partners with Soles4Souls in helping underserved communities across the globe provide the less fortunate with slightly used Allbirds shoes.
Internet marketing experts encourage affiliate marketers to support green products, as even investors are looking for companies that adhere to the newest investing standard called Environment, Social and Governance (ESG). Jeff Lerner, a prominent digital marketer gives advice for marketers to stay attuned with the changes happening in their industries to make sure their marketing efforts will be productive. You can find out more about Lerner through this review article published by Santa Clarita Valley Signal.